Netflix boss says ‘Crown’ will look handy

CEO of US broadcast giant Reed Hastings at the RTS television industry conference in Britain said “It’s a whole new world starting in November.”

Costing a reported £ 100m to make, “The Crown” gained critical acclaim and has helped Netflix build its subscriber base, which has grown to 152m and gave it a mainstay over its pay-as-you-go rivals. TV and technology groups.

The Netflix boss says the pending arrival of Apple, Disney and NBC in the global streaming market will push content costs to levels that make its epic drama for the British family “look like a bargain”.

Hastings cited the planned launch of services from Apple and Disney, as well as an upgrade of Amazon offerings and the upcoming Peacock platform from NBCUniversal.

New video-on-demand subscription services are good news for manufacturers, with rival platforms competing to deliver the best content and talent.

He said “One day the ‘Crown’ will look like a bargain.”

The show is meant to include 60 episodes over six seasons.

Claire Foy starred in the first two seasons, which traced Queen Elizabeth’s life from her coronation at the age of 25 to the birth of her first children and her sister’s love affair, all while taking part in the political dramas of day.

Oscar-winner Olivia Colman will play the role as the third series begins in November.

Following The Crown’s success, Hastings said Netflix would make a “huge increase” in its investment in British television production next year, taking advantage of the nation’s strong storytelling expertise.

“The opportunities the Internet brings for increased entertainment are phenomenal, and over the next few years, with all the expansion, I think we will see a huge increase in the amount of content produced here in the UK,” he told the conference. in Cambridge, England.

“This year we have spent just over £ 400m in the UK and this is continuing to grow, following our subscriber base.”

Asked if Netflix would spend twice as much next year, he said, “Probably not double, but a huge increase.”/Investing.com

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